RIPA is the Rete Italiana Proteine Alternative (Italian Alternative Plant-Based Proteins Network). Founded in 2025 to promote the transition towards a more sustainable food system.

We designed and created the logo and corporate identity.

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The greatest challenge of the initial brief was representing the numerous stakeholders potentially involved in the network, active in wide-ranging fields: non-profit organizations, research institutions, tech companies, agri-food businesses, and more.

From these requirements, a detailed yet concise pictogram was born, succeeding in uniting all the different facets of the network's players.

For the design of the logotype, no existing fonts were used: the lines of the RIPA lettering were custom-drawn to harmonize completely with the pictogram and convey a sense of openness and positivity for the future.