Okam is that
very razor
William of Ockham
Ockham, ✻ 1288 † 1347
Okam is the brainchild of Luca Camilotto. A visual designer active in Veneto for nearly three decades, over the years he has explored the vast fields of imagery, professionally navigating the current languages of photography and video, illustration and graphic design.
A constant practice of stress-testing communication standards and a meticulous attention to detail are daily exercises. Alongside these activities, Occam’s razor becomes the essential tool to bring out the final message with the utmost clarity and impact.
"In philosophy, Ockham's razor is the problem-solving principle that recommends searching for explanations constructed with the smallest possible set of elements."
From en.wikipedia.org
Razor?!
What razor?
Overwhelmed by so much (too much) information, reflecting on the effectiveness of the message becomes a necessary pursuit to avoid drowning in the ocean of the superfluous that now stretches as far as the eye can see.
Okam is part of a network of professionals who share these principles and cooperate to ensure the success of your communication.
Currently, the closest node in this network is Amadou: by working with words and texts that border the realm of imagery, they complete and refine every communication strategy.
You can find some of our collaborations by browsing the pages of this website or, to learn more, you can visit Amadou-comunicazione.com directly.
visual design is a profession
design ≠ visual art